Online quoting calculators & central pricing platform
Customer-facing scaffold quoting calculators plus one central pricing platform behind them, with the first online sale landing within hours of launch.
Miller First Aid: Website development + AI SEO optimisation
Website rebuild for Miller First Aid focused on AI SEO readiness, stronger index coverage, and a faster browsing experience.
The challenge
Miller First Aid needed a website that represented the business properly while also giving search engines and AI systems clearer, crawlable content.
The existing setup limited index coverage and felt slower than it should, which reduced visibility and made the browsing experience less responsive.
The approach
We rebuilt the site with a cleaner information architecture, sharper page structure, and technical improvements aimed at speed and crawlability.
Alongside the website development work, we optimised the content and technical foundations for AI SEO so more high-intent pages could be discovered and indexed.
The result
Miller First Aid now has a snappier website that is easier to navigate and better aligned with how modern search and AI answer systems evaluate pages.
Sitemap coverage doubled, giving the business broader discoverability and a stronger SEO foundation to keep compounding over time.
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Intelligent quoting engine
Intelligent quoting platform that automated complex material lists and helped Pinnacle Scaffolding generate detailed quotes faster.
Want something similar?
If you need the same kind of clarity, we can map the build and ship the system.
We handle scoping, design, delivery, and support for products that need to feel simple on the front end and solid underneath.
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